
And more...
“Working with Chrissy has been a real pleasure. Her strategic know-how and sharp understanding of different management styles & tools have brought real depth to our decision-making, enabled us to grow 6 times in 5 years. She approaches every situation with an infectious positive attitude, always finding a way to turn challenges into opportunities. Chrissy’s objective outlook and focus on what truly drives the company’s growth make her an invaluable person to have on any team.”
"Chrissy has been our advisor since early stage and has helped us from concept development to strategy and execution, and grew more than 4 times. Her expertise in growth strategy, customer experience has enabled our company to get an edge over our competitors, and even improved our operational excellence in the long run. I would highly recommend Chrissy."
"Chrissy is one of those rare people who brings genuine care, integrity, and purpose into everything she does. She’s always supportive, truly listens, and somehow connects you with the right people and ideas just when you need them.What I value most is her professionalism and her natural drive for continuous growth, she inspires you to move forward and believe in your own potential."
"Chrissy has been an incredible partner both personally and professionally. Our one-to-one sessions helped me see my blind spots and approach challenges with a different mindset. She has a rare ability to listen deeply, ask the right questions, and bring out new perspectives. The strategy work we did together for our company helped us clarify our goals, align as a team, and turn ideas into a clear plan of action. Her combination of empathy, insight, and strategic thinking is making a real difference for me and for our business."
"Chrissy Liu is an exceptional friend and an invaluable ad hoc advisor on investment readiness. She acts as a reliable sounding board, giving me the solid backbone needed to go forward with my femtech startup. Her ability to focus on the case and stay with crucial facts and generously open up her network delivers immediate, tangible value. Our collaboration is a powerful example of how entrepreneurial friendship and collaboration drives real results"
“What makes Chrissy truly remarkable is the balance she embodies: a sharp business acumen paired with a profound, genuine compassion for people. She listens to her inner voice and inspires those around her to do the same. Through her, I’ve witnessed how a vision-driven and heard-led life can be both abundant and free. Every year, Chrissy continues to grow and evolve – her own development makes her ever more radiant and inspiring. During a time of career uncertainty, Chrissy guided me with warmth and clarity. She encouraged me to listen to my inner voice. Through her coaching, I am rediscovering the strengths and passions that truly resonate with me."
"Chrissy is a passionate and committed member of the investment team at Marula Square, an Oxford University-led venture capital fund. She brings strong energy and a genuine desire to make things better, contributing to investor engagement and fundraising initiatives. Her enthusiasm for venture capital and drive to improve processes make her a distinctive presence within the team."
"Chrissy believed in me before I fully believed in myself. Her ability to connect deeply, see potential, and create meaningful synergies between people and ideas accelerated the early phase of my entrepreneurial path. Without her support and trust, my transition would have been much harder.
Her openness in sharing her spiritual healing journey, her strength in building emotional resilience, and her practice of leading with love over fear left a lasting imprint on me. Her wisdom continues to ripple through my own work and relationships, creating a beautiful domino effect of positivity, growth, and empowerment.
Chrissy is a true connector. She sees the best in everyone and has a rare gift for helping people align with their purpose. She doesn’t just help you think strategically about your goals. She helps you reconnect with your heart."
"Chrissy is an incredible professional and human. She approaches every problem with analytical precision and emotional intelligence, making her a rare kind of leader who sees both people and systems clearly.Her critical thinking, empathy, and ability to align teams around a shared mission and vision were instrumentalin launching the Venture Success Team at Marula Square, redefining how we support founders post-investment. Collaborating with her has been a deeply rewarding experience, defined by mutual trust, vision, and meaningful impact."

Our work begins with purpose, creating meaningful and lasting impact for people, businesses and plant.
We strive for clarity, high quality work, lasting results and meaningful impact in everything we do.
We care deeply, connecting with authenticity, building trusted relationships, leading with empathy and compassion.
Purpose, Profit & Ecosystem Innovation
Helping businesses grow with clarity, innovation, and sustainable impact.
We partner with founders and leadership teams to align purpose and vision with a profitable growth strategy, grounded in real business insight and forward-looking design. Through strategic assessment and deep understanding of market dynamics, we identify strengths, uncover untapped opportunities, and co-create innovative business models that drive both profit and positive impact.
Our approach integrates ecosystem thinking, connecting partners, stakeholders, and capabilities to accelerate growth that lasts.
Offerings include:
The Inner Foundation of Outer Success
True leadership begins with knowing oneself. We guide individuals on a transformative journey of self-understanding, healing, and purpose discovery, helping them integrate their inner values with their professional paths. This work empowers clients to create and achieve their dream life and dream work, authentically, sustainably, and joyfully.
Offerings include:
Strategic Thinking with Soul
A trusted thinking partner and sounding board for leaders navigating growth, transformation, and uncertainty. Chrissy combines her experience in global strategy and corporate leadership with deep empathy and insight to help leaders see the bigger picture, make wise decisions, and lead with authenticity and courage.
Offerings include:
Collective Intelligence in Action
We design and facilitate immersive workshops that bring clarity, creativity, and collaboration to complex challenges.
From strategy formulation to transformation design and execution governance, our inclusive, innovative and collaborative workshops enable teams to co-create solutions that are both strategically sound and emotionally grounded, aligning logic with purpose.
Offerings include:
Inspiring Purposeful Growth
Chrissy is a sought-after speaker and facilitator, known for blending strategic depth, heartfelt storytelling, and practical wisdom. Her talks and trainings inspire leaders and teams to reimagine success, combining purpose, profit, and human connection.
Themes include:

We work with:

We work with:
They come to us when:

Flexible ways of working tailored to suit different needs

Connected & Co. helps organizations grow meaningfully, aligning purpose and sustainability with commercial success. We believe that when purpose and profit work together, businesses become more resilient, inspiring, and future-ready.
With over 17 years of experience leading strategy and transformation at Deloitte, Capgemini, and Volvo Cars, Chrissy combines consulting precision with corporate leadership insight, turning complexity into clarity and strategy into tangible outcomes.
Having lived and worked across the UK, Sweden, and China, and collaborated with teams across Asia, EMEA, the Americas, and Africa, Chrissy brings a global perspective and rare cultural fluency, enabling strategies that resonate across markets and people.
After years in global corporations, Chrissy founded Connected & Co. to redefine strategy through connection, integrating world-class commercial expertise with entrepreneurial vision, authenticity and heart. Her transition from corporate to entrepreneurship now guides others to take the leap with clarity and confidence.
A great strategy is only half of success, great execution makes it real. That’s why we partner with clients beyond the project, supporting them long-term through implementation and evolution to achieve sustainable growth and lasting results.
Integrates strategic thinking with insights from spirituality, healing, and personal transformation, helping people grow not just professionally but as whole beings.

Integrate ESG principles and responsible practices to future-proof your business.

Integrate ESG principles and responsible practices to future-proof your business.

Integrate ESG principles and responsible practices to future-proof your business.
Book a free 30 minute exploratory call to explore and know more