Grow with Purpose
Lead with Heart

To empower people & businesses to:

Dream Big
Grow with Purpose
Lead with Heart

To make the world a better place

At Connected & Co., we believe every person and business deserves to live their dreams. We help our clients dream boldly, design with purpose, and build their life, work and business they truly desire, grounded in inner truth, wisdom and authenticity.  

We partner with businesses and individuals to unlock their true potential, sustainable growth, authentic leadership, and purposeful transformation. Through strategic advisory, business & personal growth programs, leadership sparring, knowledge sharing and community, we connect strategy with soul to build thriving businesses, with fulfilled people, from inside and out.

Our approach is grounded in wisdom and purpose. With tailored strategies for growth, profitability, and impact, we help out clients navigate change, lead with confidence, and build thriving businesses they dream of and feel proud of.
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Why the name Connected & Co.?

Because many of the world’s greatest problems: war, inequality, climate change, trade wars and conflicts, often begins with one root cause:
DISCONNECTION.

Climate change is caused by the Disconnection between human and nature.     

Poverty is cause by the Disconnection between the rich and the poor.     

Wars, trade wars, and isolation of countries are caused by Disconnection between nations.

Discriminations because of different nationalities, races, genders, age, sexualities, are caused by Disconnection between humans.

When we are truly CONNECTED, as people, ideas, businesses, and nations, we can solve so much more, together, for the greater good!

And "CO." stands for:
COLLABORATION
CO-CREATION
COMMUNITY
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"Chrissy brings genuine care, integrity, and purpose into everything she does. She is deeply supportive, connects you with the right people and inspires growth through her professionalism and constant drive for development."

Marianna Amirbekyan

Words From Our Valued Clients & Partners

“Working with Chrissy has been a real pleasure. Her strategic know-how and sharp understanding of different management styles & tools have brought real depth to our decision-making, enabled us to grow 6 times in 5 years. She approaches every situation with an infectious positive attitude, always finding a way to turn challenges into opportunities. Chrissy’s objective outlook and focus on what truly drives the company’s growth make her an invaluable person to have on any team.”

Ryan Mario Yasin
CEO, Petit Pli

"Chrissy has been our advisor since early stage and has helped us from concept development to strategy and execution, and grew more than 4 times. Her expertise in growth strategy, customer experience has enabled our company to get an edge over our competitors, and even improved our operational excellence in the long run. I would highly recommend Chrissy."

Alex Xu
CEO, Happy Lemon UK

"Chrissy is one of those rare people who brings genuine care, integrity, and purpose into everything she does. She’s always supportive, truly listens, and somehow connects you with the right people and ideas just when you need them.What I value most is her professionalism and her natural drive for continuous growth, she inspires you to move forward and believe in your own potential."

Marianna Amirbekyan

"Chrissy Liu is an exceptional friend and an invaluable ad hoc advisor on investment readiness. She acts as a reliable sounding board, giving me the solid backbone needed to go forward with my femtech startup. Her ability to focus on the case and stay with crucial facts and generously open up her network delivers immediate, tangible value. Our collaboration is a powerful example of how entrepreneurial friendship and collaboration drives real results"

Nina Larsen

“What makes Chrissy truly remarkable is the balance she embodies: a sharp business acumen paired with a profound, genuine compassion for people. She listens to her inner voice and inspires those around her to do the same. Through her, I’ve witnessed how a vision-driven and heard-led life can be both abundant and free. Every year, Chrissy continues to grow and evolve – her own development makes her ever more radiant and inspiring.  During a time of career uncertainty, Chrissy guided me with warmth and clarity. She encouraged me to listen to my inner voice. Through her coaching, I am rediscovering the strengths and passions that truly resonate with me."

Yuqi Zhang

"Chrissy has been an incredible partner both personally and professionally. Our one-to-one sessions helped me see my blind spots and approach challenges with a different mindset. She has a rare ability to listen deeply, ask the right questions, and bring out new perspectives. The strategy work we did together for our company helped us clarify our goals, align as a team, and turn ideas into a clear plan of action. Her combination of empathy, insight, and strategic thinking is making a real difference for me and for our business."

Tufan Lokmanoglu
CEO, Sail Atlas

"Chrissy believed in me before I fully believed in myself. Her ability to connect deeply, see potential, and create meaningful synergies between people and ideas accelerated the early phase of my entrepreneurial path. Without her support and trust, my transition would have been much harder.

Her openness in sharing her spiritual healing journey, her strength in building emotional resilience, and her practice of leading with love over fear left a lasting imprint on me. Her wisdom continues to ripple through my own work and relationships, creating a beautiful domino effect of positivity, growth, and empowerment.

Chrissy is a true connector. She sees the best in everyone and has a rare gift for helping people align with their purpose. She doesn’t just help you think strategically about your goals. She helps you reconnect with your heart."

Vivian Wang
CEO, Vivian Wang Coaching

"Chrissy is an incredible professional and human. She approaches every problem with analytical precision and emotional intelligence, making her a rare kind of leader who sees both people and systems clearly.Her critical thinking, empathy, and ability to align teams around a shared mission and vision were instrumentalin launching the Venture Success Team at Marula Square, redefining how we support founders post-investment. Collaborating with her has been a deeply rewarding experience, defined by mutual trust, vision, and meaningful impact."

Suad Fakih

"She approaches every situation with an infectious positive attitude, always finding a way to turn challenges into opportunities."

Ryan Mario Yasin
CEO, Petit Pli

About Chrissy Liu

Chrissy Liu is a senior strategist, transformation leader, and purpose-driven founder of Connected & Co., a growth and strategy advisory that enables businesses and individuals to grow with both profit and purpose.

With over 17 years of global experience spanning strategy consulting, corporate transformation, sustainability, and impact investing, Chrissy brings together analytical precision and heartfelt vision. An Oxford Executive MBA graduate with Distinction and recipient of the Lasting Impact Award, she combines boardroom credibility with human authenticity. Guided by her own ongoing journey of purpose of life, self healing, and spiritual growth, Chrissy integrates inner transformation with leadership development, empowering clients to lead with deeper alignment, bold dreams, and joy.

Her career includes leadership roles at Deloitte, Capgemini, Volvo Cars, and international ventures, as well as her roles as a startup advisor, board member, and impact investor in Africa, supporting purpose-driven entrepreneurs and companies creating systemic change.

Chrissy believes the world’s greatest challenges stem from disconnection and that true transformation happens when we reconnect business success with human and planetary well-being.

Through Connected & Co., she empowers leaders to grow consciously, integrate purpose with profit, and scale impact with clarity and confidence. Her mission extends beyond business growth, to inspire conscious leadership, authentic connection, and meaningful impact in the world.

Education:

Employment Experiences:

Served Clients Including:

A member of:

"Chrissy is a true connector. She sees the best in everyone and has a rare gift for helping people align with their purpose. She doesn’t just help you think strategically about your goals. She helps you reconnect with your heart."

Vivian Wang
CEO, Vivian Wang Coaching

Our values

Purpose

Our work begins with purpose, creating meaningful and lasting impact for people, businesses and plant.

Excellence

We strive for clarity, high quality work, lasting results and meaningful impact in everything we do.  

Heart

We care deeply, connecting with authenticity, building trusted relationships, leading with empathy and compassion.

"Her combination of empathy, insight, and strategic thinking is making a real difference for me and for our business."

Tufan Lokmanoglu
CEO, Sail Atlas

Our Services

Business Growth

Personal Growth

Leadership Sparring

Workshops & Complex Problem Solving

Keynote Speaking, Training & Knowledge Sharing

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"Her strategic know-how and sharp understanding of different management styles & tools have brought real depth to our decision-making."

Ryan Mario Yasin
CEO, Petit Pli

Who is this for?

Businesses & Organizations

We work with:

Small to Medium Enterprises (SMEs) looking to scale profitably and sustainably, and to integrate purpose, innovation, and impact into their business model.
Startups & Founders aiming to transform vision into strategy and reality, building strong foundations, achievable growth paths, and meaningful ecosystems. To be more ready and attractive for investors.
Corporates & Business Units undergoing strategic transformation, seeking to reconnect business success with values, sustainability, and long-term resilience.
Impact Ventures & Investors striving to align commercial performance with measurable social and environmental value.
Photo by Kristjan Kotar on Unsplash
Individuals & Leaders

We work with:

Leaders, founders, and change-makers who want to align their inner purpose with their outer impact.
Professionals in career transition, seeking clarity, renewal, or a more meaningful direction in work and life.
Executives and high performers desiring conscious leadership support, strategic sparring, or personal growth with depth and purpose.

They come to us when:

Seek more meaning, authenticity, and joy in what they do
Are navigating growth, change, or uncertainty in career or leadership
Want to integrate wellbeing, purpose, and performance
Are ready to create a life and career aligned with who they truly are
Photo by Toomas Tartes on Unsplash

"What makes Chrissy truly remarkable is the balance she embodies: a sharp business acumen paired with a profound, genuine compassion for people."

Yuqi Zhang

Way of working

Flexible ways of working tailored to suit different needs

Program/ Project-based
Defined project/program
Fixed fee
Time-based
Hourly based delivery  
Fixed hourly fee
Subscription
Monthly ongoing support
Fixed time per month
Ad-hoc support
Fixed monthly fee

"She acts as a reliable sounding board, giving me the solid backbone needed to go forward with my femtech startup. Her ability to focus on the case and stay with crucial facts and generously open up her network delivers immediate, tangible value."

Nina Larsen

Why choose Connected & Co.?

Purpose and Profit, Aligned

Deep Strategy Expertise, Real Results

Global Perspective, Cultural Fluency

Corporate to Entrepreneurship Transition

Partnership for Lasting Impact

Holistic Perspective

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"She approaches every problem with analytical precision and emotional intelligence, making her a rare kind of leader who sees both people and systems clearly. Her critical thinking, empathy, and ability to align teams around a shared mission and vision were instrumental."

Suad Fakih

Sustainable Growth
Lasting Impact

Projects

Let's Connect & Grow

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